Master Stroke

Overview

Master Stroke is a Geelong based painting business with 18+ years of experience and a genuine reputation for quality work. They came to us with an old website that wasn't doing the business justice, bare, unmanaged, collecting dust, and not representing the standard of work they actually deliver.

The Problem

Their old site was bare, hadn't been updated, and wasn't being managed. It didn't represent the quality of work they do, didn't include current business information, and gave potential customers the wrong impression of a business that, in reality, was excellent.

They wanted a proper site that looked the part, showed the work they do, and included all of their updated business information, something they could actually be proud to send people to.

Goals

• ✓ A clean, professional website that suited their brand and showcased the work they do
• ✓ Updated business information across every page so visitors get the full picture
• ✓ Optimised for SEO so local customers searching for a painter in Geelong, Newtown, Geelong West or Highton could find them
• ✓ Built into something they'd genuinely be proud to share and put their name on

The Process

We started with a custom mock-up so they could see the direction before committing to anything. Once the design was approved, we built the full site out using their supplied content, working through each section until everything was dialled in and ready to launch.

The Result

• ✓ A website that suits their brand and presents the business the way it deserves
• ✓ Fully optimised for SEO, giving them a much stronger first impression for anyone searching locally
• ✓ An updated online presence that showcases their work instead of hiding it
• ✓ Something they're genuinely proud to put their name on and send people to