Havilah Aged Care

The Problem

Havilah Aged Care is a respected organisation doing genuinely important work in the Maryborough community. But their digital presence told a completely different story. The website was dated, hard to navigate, and nowhere near the standard you would expect from an organisation of their size and reputation. The branding had been neglected for years and it showed. They had been putting off addressing it for a while, but once they saw what was possible, the decision was easy.

Goals

• ✓ Complete overhaul of the brand including new fonts, colours, and visual guidelines
• ✓ A fresh, professionally designed logo that reflected the organisation properly
• ✓ A modern, easy to navigate website built around the new brand direction
• ✓ Everything ready and live before the completion of a major new facility development
• ✓ A presence they could genuinely be proud of

Process

We started from the ground up. First came the brand kit, establishing the new visual direction with updated fonts, colours, and design guidelines. From there, a new logo was designed and refined until it felt right. Once the brand foundation was solid, the website build followed, with every design decision guided by the new brand guidelines to bring it all together cohesively.

One challenge that came up early was a lack of quality photo content. After some back and forth, the Havilah team invested in a full professional photography and videography shoot covering all their facilities and areas, including drone footage. That decision changed everything. The new content took the website from good to genuinely impressive and made the whole build shine the way it deserved to.

Solution

A complete digital transformation. New brand, new logo, and a modern, professional multi-page website built entirely around the refreshed Havilah identity. The site features full SEO optimisation, a curated gallery showcasing their facilities, an integrated contact form, and a clean, considered layout that makes it easy for families and prospective residents to find what they need and feel confident in what they see.

Results

• ✓ Rankings and website analytics improved significantly across every metric after only a few weeks
• ✓ A brand and website the entire Havilah team is proud of and consistently receives compliments on
• ✓ Families and prospective residents landing on the site now see something that reflects the true standard of the organisation
• ✓ The team can move forward with confidence knowing their digital presence finally matches the quality of the work they do every day