Geelong Coast Electrical

The Problem

Geelong Coast Electrical is a thoroughly professional operation, and their old website didn't reflect that at all. It looked dated, and the way it was put together made it harder to use than it needed to be. Navigation was messy, and across most sections the content was either far too thin to be useful or simply incorrect. For a business whose work speaks for itself, the website was quietly working against them every time someone looked them up.

Goals

• ✓ Build a newer, more professional and modern site that's genuinely easy to use
• ✓ Increase both the amount and the quality of content to strengthen SEO
• ✓ Fully optimise the entire site to make it an SEO powerhouse
• ✓ Maintain every existing ranking and ensure a smooth transfer to the new site

The Process

We started by mocking up a general theme of what the site could look like. Once that direction was agreed on, we worked through exactly what the site needed to focus on and where we wanted it to reach. From there we built the site to match the brief precisely, refining until the client was completely happy with it.

Solution

The client ended up with a fully optimised, modern, custom website. It's built with strong SEO and local search visibility from the ground up, backed by rich, accurate content that actually answers what customers are looking for. Nothing carried over from the old site that was holding it back.

Results

• ✓ Form submissions increased dramatically within only weeks of launch
• ✓ All original rankings maintained through the migration to the new site
• ✓ A modern, professional site that finally portrays the business correctly online
• ✓ The client can move forward with confidence they're being represented properly